SUMMARY: There are people who sit at the center of every industry with their fingers on the pulse of the market. They are experts with big audiences, and they tell their followers about great products and brands.
In honor of his upcoming keynote at MarketingSherpa Email Summit 2012, this Sherpa Classic article features social media expert Brian Solis. He explains how to find your online movers and shakers and convince them to move and shake for you. You'll also see the three most-common social media tactics uncovered by our research.