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Nov 07, 2011
Event Presentation

Email Awards 2012 Winners Announced - Get Your Free Report

SUMMARY: The results are in! MarketingSherpa is proud to announce the winners of our 7th Annual Email Marketing Awards contest, sponsored by Responsys. Visit the Awards page to download your free report (you won't be asked for any info) and you'll see the winning campaigns and tactics that lead the industry.

This year's winners focused on list growth, re-engagement, automation, conversion, segmentation, and much more. You'll get a breakdown straight from each winner, as well as expert analysis from our judges.
The judges have made their selections and another great MarketingSherpa Email Marketing Awards contest comes to a close. This contest is sponsored by Responsys and features the best email marketing of the past year. This year's winners are listed below.

Visit the Awards page to download your free report and dig into the winning campaigns and analysis. There is no squeeze page, and you will not be asked for any information to get the free e-book. Simply click and uncover the tactics that separate these email marketers from the pack.

Thank you to everyone who entered, and congratulations to our winners!


Best-in-Show Grand Prize Winners
  • B2B: Citrix Online - Content Marketing Strategy

  • B2C: JetBlue - Remarketing Triggers


Best Promotional Email Or Campaign
  • Gold: Travelocity - Win-back Campaign

  • Silver: Avaya - "Show Me Avaya Flare"

  • Honorable Mention: MidwayUSA - Black Friday/Cyber Monday Campaign

  • Honorable Mention: California State Parks Foundation - Sponsor a Vehicle


Best Audience Engagement
  • Gold: Condor - Reactivation Campaign

  • Silver: General Paint - Enhance Data Campaign

  • Honorable Mention: EllisLab - Reactivation Email


Best Personalization/Segmentation Strategy

  • Gold: Clare Florist - List Segmentation & Targeted Campaign Design

  • Silver: Microsoft - Office 365 Trial Conversion Program

  • Honorable Mention: Provenance Food & Wine - "Meet Your Makers"


Best Email List Growth Campaign

  • Gold: Citrix Online - Content Marketing Strategy

  • Silver: Souplantation & Sweet Tomatoes - 'Club Veg' Initiative

  • Honorable Mention: Wale email list creation


Best Triggered Email or Auto-Responder Series
  • Gold: JetBlue - Remarketing Triggers

  • Silver: Feld Entertainment - Welcome Series

  • Honorable Mention: PostcardMania - Automated Follow-up


Best Email Innovation
  • Gold: No winner this year

  • Silver: rabbit eMarketing - Birthday Campaign

  • Honorable Mention: Wyndham Rewards - "Excuse to Escape"

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