SUMMARY: As social media grows in popularity and effectiveness, some are predicting the demise of email marketing. But, why kill a channel with two billion regular users? Instead, leverage the influential effects you get from social media within email.
By enhancing your message using interactive technology, with direct and immediate customer feedback, your email campaigns can become a new social media variety. Interactivity lets you dynamically update emails with responses from your audience, or those who influence them. Learn six tactics to leverage interactive technology to add social reinforcement within your emails.