SUMMARY: Traditional perceptions of Marketing can cripple to success. Organizations traditionally view Sales as the revenue engine. Marketing teams must work more diligently to barter for much-needed investments.
A critical bartering key is for marketers to demonstrate their contribution to revenue and overall success. Before demonstrating that contribution, they need to overcome their barriers to success. In this week’s chart, find out what barriers exist for more than 1,700 B2B marketers when it comes to overcoming their top challenges.