SUMMARY: More than half of B2B sales cycles range from one to six months, and many marketers focus their lead nurturing during this period. However, not every lead is average. What about the leads that take longer to convert?
Learn how a B2B company with a short sales cycle launched an email series to nurture older leads. Leads over three months old now account for 37% of customers. And see why the marketers don't care if the emails drive direct conversions.