by Sergio Balegno, Director of ResearchOrganizations need a policy to regulate social media use, but do they have one?Q. What is the status of a policy to regulate the use of social media by employees representing your organization?Click here to see a larger, printable version of this chart
A good social media policy encourages employees to take part in promoting their brand online, while serving as a safeguard against tarnishing the organization’s reputation, or exposing proprietary assets. Yet, only one quarter of organizations have written and implemented a social media policy.
We found the larger an organization, the more likely it is to have a written social media policy in place. This is a double-edged sword because larger organizations are also more likely to have legal departments, and as such, draft a social media policy that may impede sharing any type of information, which could discourage employee participation.
From the viewpoint of industry, one of the most surprising sectors is software or software as a service. It is startling because this sector has a risky combination of software engineers or developers who are privy to the company’s proprietary secrets and are inherently likely to participate in technical forums where they may be inadvertently discussing proprietary information with their peers at other organizations.
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.Useful links related to this chartWebinar Replay -- Strategic Social Media Marketing: Get your business or agency started with an ROI-based approach
Members Library -- Marketing Research Chart: Firms continue to substantially increase social marketing budgets
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