SUMMARY: In this webinar replay, join MarketingSherpa and Slingshot SEO presenters as they look at the performance results of marketers who have established guidelines and a formal process for SEO programs and practices.
Marketers rated the development of an effective and methodical strategy as one of the top three SEO challenges they faced over the last 12 months.
Developing a process to plan, measure and execute the performance of SEO programs should therefore be among their top objectives for the coming year. However, many organizations are sidestepping the discipline of charting out a strategic plan and are choosing instead to put their immediate focus on tactical objectives.
In this webinar replay, "The Cumulative Effect of SEO Improvements: How a methodical process for SEO pays off in markedly better results," MarketingSherpa and Slingshot SEO presenters Kaci Bower, Jen Doyle and Daren Tomey look at the performance results of marketers who have established guidelines and a formal process for SEO programs and practices.
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