Organizations identify most important objectives for social media use in 2011Q. What are the MOST IMPORTANT OBJECTIVES for your organization's social marketing program to achieve in 2011?
Increasing website traffic through social media integration is the number one objective for marketers in 2011. It became clear in 2010 that a growing number of website visitors were initially engaged on social media sites.
Today, the most important objective is to direct the movement of social media followers, likes, group members, etc. to a point of conversion -- usually an organization's website.
Other top objectives are a mix of unclear goals, like improving brand awareness or reputation, and measurable goals, like achieving ROI and converting customers.
For additional research data and insights about email marketing, download and read the free Executive Summary
from the MarketingSherpa 2011 Social Media Marketing Benchmark Report
.Useful links related to this chart
Members Library -- Marketing Research Chart: Using social media as a list growth tactic
Members Library -- Social Media Marketing: Finding and winning hyper-social consumers
Members Library -- Marketing Research Chart: Social media tactics for B2BSubscribe to the complimentary Marketing Research Chart of the Week newsletter