Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Apr 26, 2011
Event Presentation

Webinar Replay -- Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation

SUMMARY: View this webinar replay to see MarketingSherpa and ReturnPath presenters Adam Sutton and Tom Sather share their expertise on how you can improve email deliverability and response rates.
Email plays a vital role in meeting our objectives. This is why we spend hours perfecting copy, trying new subject lines, testing links and optimizing layouts. However, only 80% of emails are actually delivered.

View this webinar replay to see MarketingSherpa and ReturnPath presenters Adam Sutton and Tom Sather share their expertise on how you can improve email deliverability and response rates by focusing on the key factor that affects your reputation -- complaints.

This webinar features advice on why subscribers complain, how to identify and reduce complaints, plus examples from companies that took real steps to ensure nearly 100% deliverability.

Download the slide presentation
Download the audio presentation




Useful links related to this webinar

ReturnPath

Zozi

Lifescript

BassProShops

Travelocity

Twitter

MarketingSherpa 2011 Email Marketing Handbook




Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.