SUMMARY: Change can come quickly in business, and often, the larger the firm, the tougher it is to adapt. An unstable economy coupled with a reduction in business travel over the last several years meant attendance at live corporate events was down. One very large company known for its live events felt the pinch.
Its solution was to create a top-down effort in online interaction that led to the creation of a virtual event center for the entire company. Find out how this very large firm is capable of equally significant change when faced with a serious business challenge.