SUMMARY: Put yourself in these shoes -- you are an established consumer business with a retail and wholesale element. Your wholesale side is tied up with one customer who drops you with five days notice, representing 50% of your business. Time to panic?
Find out how one B2C retailer took this challenge as an opportunity to create a successful email marketing campaign and give back to its community at the same time. How successful? A list of 16K in a community of 38K, and a campaign with a 30% open rate, 20% conversion, and a bounce rate under 10%.