SUMMARY: Budgetary concerns affect all marketers, but they are especially tough on small business marketers who might want or need to fulfill multiple objectives with relatively little money. One B2C marketer faced a complete website overhaul along with a rebranding and redefined marketing strategy, all on a shoestring budget.
Learn how he completed the process in three months and ended up with an efficient website that drives sales and excites customers. The reward for all this work? A 34 percent increase in revenue.