SUMMARY: To see our audience's picks for December 2010, check out the most-Tweeted posts from our team of writers and reporters, covering notable topics in content marketing, social media and email marketing deliverability.
Inbound marketing is a growing tactic that is proving very successful and profitable. So, itís no surprise organizations are pouring lots of money into social media and SEO. That also includes setting up a nice and informative corporate blog. But to provide quality content, youíll need to seek out experts in your organization. In this post, we give you some pointers to help you get subject matter experts writing for your blog.
In order to build a strong social media following, you have to consistently interact with your audience and meet several of their needs; from providing high quality content to customer service. And meeting these goals sometimes means getting a bit crafty. See how one company did just that and got a real boost in the process.
Itís been proven that in email marketing, improving engagement is key to improving deliverability. But what do you do with subscribers who are not engaging and are sending your emails straight to the trash folder? In this post, you'll receive advice on how to deal with those types of subscribers and explain why deleting some of them could be your best bet.
The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.