SUMMARY: Email marketing campaigns often drive traffic back to your team's website -- whether it's to check out new products or some great content you've added to your blog. Sometimes, though, your team needs its emails to pull a little extra weight in calling attention to your site.
See how the marketers of the social news website, Digg tested emails announcing their revamped website and new features. Find out why they wanted to email the most active members first. Includes a five-step process.