SUMMARY: Making the change from the corporate world to entrepreneurship can be difficult. A large company offers the advantage of having different teams focused on particular business areas, but the entrepreneur is often pressed into service in many areas at once.
Because of these demands on their time, entrepreneurs are always looking to increase efficiency. Marketing automation tools are one way to streamline and integrate email marketing, event marketing, online surveys and social media marketing. See how one entrepreneur successfully made the transition from a corporate position to a thriving six-person company, and how automation helped in the process.