Email plays a vital role in accomplishing a wide-range of marketing objectives. However, as a mature tactic, performance improvements are no longer measured in quantum leaps but in incremental steps. Yet, when multiple improvement tactics are combined, performance is accelerated.
Helping you understand which email marketing tactics will be most effective is the purpose of this study. And now, with emerging marketing channels like social media, the challenges (and opportunities) for marketers have never been greater.
This Executive Summary includes a sample of the more than 150 charts with in-depth analysis from MarketingSherpa researchers that appears in the benchmark report, along with insights into the impact of email marketing maturity and three-dimensional views of email tactics.
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