Best of November 2010: November's most-Tweeted SherpaBlog posts

Public Relations: The best press release is no press release
Are you a public relations associate or manager looking to advance your career? Here's a novel idea. Ditch the press release and just write it in a letter... In this post, we explain why it’s better to get personal.

Lead Generation: Real-time, data-driven B2B marketing and sales
The real-time revolution is upon us. The ability to immediately gather, interpret and react to new information is becoming a crucial component in today’s marketing world. In this post, Email Summit 2011 keynote speaker and noted marketing strategist, David Meerman Scott, explains just what real-time means and the impact it can have on an organization.

Ten Numbers Every Email Marketer Should Commit to Memory
Just because something looks good, it doesn’t mean that it is. Numbers, on the other hand, don’t lie. That’s the case in many aspects of life and in email marketing. Metrics are what define the success or failure of a campaign. Consultant, Email Marketing Strategy and MarketingSherpa Email Trainer, Jeanne Jennings, explains why email marketers should focus more on digits and not on a pretty design.