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Join Our Research Team at DMA 2014
Oct 26, 2010
Article

New Chart: B2B Marketers Showing High Levels of Marketing Maturity

SUMMARY: We wanted to learn more about the processes that B2B organizations use to execute their marketing practices, so we asked more than 900 B2B marketers in our recent B2B study. In this week's chart, learn how B2B marketing maturity varies by an organization's size.
by Jen Doyle, Senior Research Analyst

B2B marketing maturity by organization size

View Chart Online
Click here to see a larger, printable version of this chart

Because many B2B organizations face complex sales cycles, they require a certain level of sophistication to be applied in their lead generation, nurturing, scoring and management processes -- and it's very impressive to see how mature B2B organizations are with their overall marketing practices.

A large portion of respondents indicated they had formal processes for executing routinely performed B2B marketing practices, while only a small fraction of respondents indicated that they had no repeatable process for such practices.

Large organizations tend to be the most mature with B2B marketing practices, as 64% of these organizations indicated they have formal processes that they routinely perform. In our recent B2B study, we also surveyed participants about B2B marketing budgets, and large-sized organizations also invested the greatest amounts in marketing staffing expenditures, indicating a larger number of employees in their marketing departments.

When an organization has more individuals executing a B2B marketing plan, it can be expected that this plan will be executed with a greater level of detail and maturity.

For additional research data and insights about B2B marketing, download and read the free Executive Summary from the MarketingSherpa 2011 B2B Marketing Benchmark Report.

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