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Oct 12, 2010
Article

Email Marketing: 'I am not dead yet'

SUMMARY: No summary available.
News of email marketing’s demise has been around for years. Whether it comes from industry panels, news sources or simple word-of-mouth from current email practitioners, popular opinion would have you believe that this tactic is on its last legs of viability.

In her latest Sherpa blog post, email expert Jeanne Jennings discusses a number of eye-opening proof points that show email marketing is not only "alive," but may just be healthier than ever before.

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