| SUMMARY: We asked more than 2,300 marketers to describe how social media was perceived by their organizations at budget time, and this week’s chart includes their responses. Find out what percentages of organizations intend to increase social media budgets both liberally and conservatively in this week’s chart. |
I disagree that 7% is outstanding. Given the economic condition, the trend lines of traditional media this indicates anything but outstanding. This indicates lack of knowledge, or lack of serious positive participation from those that have tested social media. I still contend if social media is to succeed at the business level more consumers need to participate. By participate I mean produce original content or comment in some form, either through engagement or redistribution of information.