by Sergio Balegno, Research DirectorHow Social Media is Perceived at Budget TimeClick here to see a larger, printable version of this chart
Social media is gaining respect at a critical time -- when budgets are being formulated.
Considering that social media is at a very early stage in its lifecycle, a 7% confidence rating indicating it is producing measurable ROI and should be funded liberally is outstanding.
Conservative budget increases by half of all organizations at budget time, based on the promise that social media will eventually produce ROI, show another vote of confidence in the medium for the longer term.
The 17% of organizations who still believe social media marketing is basically free -- and should stay that way -- are destined to get what they pay for.
For additional research data and insights about social marketing, download and read the free Executive Summary
from the MarketingSherpa 2010 Social Media Marketing Benchmark Report