Few marketing channels are evolving as rapidly as search engine marketing, which is why this year we decided to break our annual Search Marketing Benchmark Guide into two editions -- one dedicated to search engine optimization and one dedicated to pay-per-click search advertising.
Download this 19-page PDF excerpt from MarketingSherpa’s 2011 Search Marketing Benchmark Report -- SEO Edition for an overview of how 2,194 search marketers are handling their tactics, metrics and budgets. Includes seven new charts, covering topics such as:
o Search and social media integration o The expected impact of innovations such as real-time search o Organic conversion rate data
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