By Sergio Balegno, Research DirectorOrganizations that are integrating social media with other marketing tacticsClick here to see a larger, printable version of this chart
Physically integrating social media with other online marketing tactics is, in most cases, relatively simple. For example, incorporating links in a blog post with content on a website, or adding social sharing buttons to an email campaign will integrate the tactics.
Integration also enables marketers to track results that justify the business value of social marketing. For example, B2B marketers can identify and track the movement of prospects through the pipeline from initial social media engagement to lead capture and qualification, to sales conversion.
Integrating social media with other tactics in the marketing mix is an example of the whole being greater than the sum of its parts, which is why so many marketers are now doing it.
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