SUMMARY: The quest to stand out at a trade show often tempts marketers to offer splashy sweepstakes prizes with no relevance to their industry and no tie to their own products and services. This isn't the best way to generate qualified leads.
Read how a team of marketers designed a bingo-themed contest for an industry conference that highlighted the hostís software and their own teamís expertise using it. They used automated email to recruit players, generating a 70%+ visitor-to-registration form conversion rate. Then, they kept players engaged over two days by using SMS and Twitter to announce each drawing.