SUMMARY: At last month’s MarketingSherpa Email Summit, Bob Johnson, VP and Principal Analyst, IDG Connect, presented exclusive new research into technology buyers’ email opinions and habits. Topics included factors that influence buyers to opt-in and open vendor email, and how specific content and offers affect subsequent actions, such as pass-along and clickthrough.
We’re now highlighting key takeaways from that research. First is a look at the value buyers place on email as an information source, and which factors make them more likely to receive email from a vendor. Includes four new charts and insights into what the numbers mean for marketers.