SUMMARY: Email subscribers and social media followers are among a marketerís best assets -- they represent consumers who want to communicate with your brand. But they donít necessarily want the same types of information.
See how a consumer marketing team supplemented a strong email marketing program with social media tactics that grew audiences in both channels and delivered triple-digit traffic increases to specific Web content. Includes strategies for:
o Surveying audiences
o Tailoring messages for each group
o Designing multi-channel campaigns