SUMMARY: We continue our review of 2009 newsletters, with a look at how email marketers adapted to economic conditions and optimized their tactics.
Here are links to five EmailSherpa articles from 2009 that reflect the most significant trends in email marketing. Topics include:
o Integrating email with social media
o Optimizing autoresponders and transactional email programs
o Database segmentation strategies
o Attracting high-quality subscribers from list-growth campaigns