SUMMARY: This year saw a surge in interest for social sharing features, which let subscribers post email content to their social networks. If you haven’t yet added social sharing to your email newsletters, check out this case study from our archives and consider testing the tactic in 2010.
We spoke with a B2B email newsletter publisher to learn how they implemented social sharing this year. The early results showed a 25% boost in reader interaction, and a surge in inbound traffic from social networking sites. Includes tips on:
o Choosing the right networks
o Designing a template
o Launching the program
o Measuring results