SUMMARY: This week at our B2B Marketing Summit in Boston, Brian Carroll, CEO, InTouch, gave a tutorial on lead nurturing. In his presentation, he shared a creative sample from this past Sherpa case study as an example of a well-written lead nurturing email. So, we thought we’d share the entire case study again as inspiration for marketers working on their own nurturing programs.
Check out how a software company boosted campaign response rate from 0.5% to 17.5%. You’ll see how their segmented, three-touch nurturing response program delivered more than double the open rate of traditional, multi-touch campaigns to the entire house...