SUMMARY: Online events are in the spotlight now that many marketers’ event budgets have been cut and prospects’ travel is being restricted. Here’s a tool to help you manage the process of creating webinars for lead generation.
Download this webinar planning timeline from MarketingSherpa’s "How to Produce a Webinar Program" Toolkit. Includes scheduling tips for pre- and post-event tasks, including: o Identifying topic and goals o Launching promotions and registration o Testing your platform o Follow-up emails
