SUMMARY: With the economy still shaky, consumer confidence gyrating, and the timing of a recovery uncertain, it’s hard to know what your customers want from your products and services these days. One solution: Ask them, using an email survey.
Here’s a special report from our archives to help you make the most of email surveys. We’ve compiled a list of best practices to make your survey engaging enough to get your customers to take part. Plus, we include advice on writing effective subject lines and tips on lifting your response rates.