SUMMARY: Mobile marketing is uncharted territory for many marketers. At the same time, the down economy is forcing marketers to optimize their efforts in every channel. A few guiding strategies from one of the mobile industry’s pioneers can be helpful when navigating your way.
We asked a mobile marketing expert to share five strategies for success, including:
o Why you should always start a mobile campaign with an SMS strategy
o How to segment your audience
o How to use mobile to measure the reach of offline ads