SUMMARY: A website redesign is a heavy load for a marketing team, especially if you donít have much wiggle room in your budget and launch schedule. The solution is to make the process as efficient and effective as possible.
See how a marketer in charge of redesigning the websites of dozens of his companyís brands streamlined the process. He shares six tactics for:
o Researching potential improvements
o Prioritizing goals
o Avoiding problems that will slow down a launch