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Jun 18, 2009
Article

New Sherpa Research: New Data on Subscription Content Top Challenges, Revenue Sources and Marketing Tactics Compared

SUMMARY: How are paid content publishers managing in the recession? We recently partnered with the Specialized Information Publishers Foundation to survey marketers in the online subscription industry about current challenges and opportunities.

The following Special Report outlines key results of that research. Includes 10 new data charts and insights into:
o The top challenges facing paid content publishers
o The state of subscriber acquisition and retention rates
o Changing sources of revenue
o Plans for marketing investments, including a look at Web 2.0 technologies
Click here to download Special Report PDF:

http://www.marketingsherpa.com/heap/Reports/ContentBiz_
urvey_Results.pdf

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