SUMMARY: With marketing budgets as tight as they are, itís especially important that you get the best possible return from your website infrastructure investments. One way to do that is to conduct full-featured trials of new systems before you buy them.
Some vendors resist full-featured trials, but in this economy, buyers are in the driverís seat. We spoke with an eretailer to learn his secrets for negotiating free trials and favorable terms from his siteís technology vendors. His strategy has ensured that each new system his team installs has a significant impact on his business.