SUMMARY: The foremost change in B2B marketing during the past decade or so has been the emergence of a company's website as the primary point of contact with prospects and customers.
The website has also become an extremely efficient platform for integrating and automating the lead generation process. As a result, the role of a company's website has been elevated from simply a spoke in the marketing mix wheel to the hub of the marketing strategy. The following chart represents a snapshot of how well B2B websites are being managed.
How Well Managed is the Hub of Your Marketing Strategy?