SUMMARY: Any time a marketer faces a question about their email campaigns, they shouldn’t feel like they're alone. Chances are good that other marketers, somewhere, are wrestling with the same challenge.
In this article, we answer five questions that were raised this week when we hosted an email marketing workshop with a small group of marketers. Includes advice on:
o Reporting metrics to your boss
o When to adopt a social media strategy
o Dealing with an aging demographic