SUMMARY: Different email laws aren’t the only challenges marketers face when creating multi-national email campaigns. They also must adapt email content for language and cultural differences in each country.
Recent news about Canada’s anti-spam regulation got us thinking about those other campaign localization challenges. So in this piece, we’ve collected proven advice on email localization from experienced global marketers. Includes tactics for:
o Hiring translators
o Using appropriate images
o Adjusting tone for cultural differences