SUMMARY: Marketers in large organizations often struggle to ensure communications from other departments present a consistent brand message. How is the sales team using the logo on their PowerPoints? What language is being used on press releases? What template should that letter CFOs office use?
See how the marketing team at The Wharton School got everyone on the same page by creating a brand standards website, complete with how-to guidelines and downloadable resources that maintained brand consistency across all channels of communication. This article outlines five key components of a brand standards website, and offers 12 tips on creating the site...