SUMMARY: A good natural search strategy can pull traffic and revenue from searches for your top products, but a great one can capture even more through long-tail keywords that are super specific and lower-traffic. The best part? These terms don't have to be difficult to find.
Find out how a major candy brand leveraged its on-site search data to find long-tail opportunities in the engines. They’re seeing a 200% increase in revenue through Yahoo! natural search alone. Includes creative samples of their optimized pages.