SUMMARY: Display advertising gets a bad rep for being low in CTR and tough to target. But what if there were an ad platform where display ads were ranked by relevancy and CTRs? Want to target display ads based on data provided by a qualified audience, and pay with CPC?
Check out Facebook’s evolving ad platform. We interviewed their Director of Monetization on how to best use their newest version. Includes great tips on improving ad spend and effectiveness on the social networking site.