SUMMARY: The most popular product on your site draws potential consumers, but what happens when interest in it wanes? Will these prospects forget about your site?
In the case of the video game news and community site, Curse.com, a large share of traffic was coming for content related to World of Warcraft, the hot video game. See how their team made sure that site users didn't leave after getting their fill of their "addiction." Note: Great tips on how to entice your site visitors to troll your site for new products.