SUMMARY: If higher return-on-ad-spend, great reps and display advertising aren’t enough to convince you that you should disregard negative talk about buying ads on Yahoo!, read our primer. You’ll see why marketers are choosing the network (hint: Yahoo! offers some perks Google does not, including its portal-style homepage).
Also, find out what kind of innovative ads and desktop applications Yahoo! is testing. Includes advice on combating challenges, especially if you are struggling with interface while managing large campaigns.