SUMMARY: MarketingSherpa's 2009 Ecommerce Benchmark Report was just published. Here's your official Sherpa Reader download hotlink to the Executive Summary PDF, which includes 7 key findings:
1. A Brutal Fourth Quarter – Change in Total Orders
2. Assertive Marketing & Optimism – Especially from SMBs
3. Abandonment is Down…Why?
4. Social Media is Here, But…
5. Social Tactics’ Role Varies by Organization
6. What We Don’t Know Can Hurt Us
7. It’s Not All About Price