SUMMARY: If you advertise your products and services to broad demographics, you’re in for a rude awakening. In this competitive marketplace, you need to segment your consumers into small sections of those demographics, based on their preferences, to see some ROI.
Not sure how to proceed? We did the legwork for you, by interviewing a marketer who shares how she:
o Conducted a survey to define the preferences of segments within a demographic
o Deciphered those preferences to determine which ads were more motivating for which segments
o Used the information to develop tailored ads for different segments (includes Case Study examples)