SUMMARY: We’re back from four jam-packed days at our annual Email Marketing Summit and want to share the highlights. The event showed that concerns about email’s declining significance have been greatly exaggerated.
Speakers at more than 30 sessions shared inspirational examples for meeting challenges and optimizing email strategies for long-term success. Here are eight top takeaways from the Summit, covering topics such as:
o Segmentation and triggered campaigns
o Testing methodologies
o Integration with Web 2.0 technologies
o International opportunities