SUMMARY: Last week, we highlighted several tactics that marketers have used to reach the SMB market. This week, we offer an exclusive look at new data on marketing to an SMB audience.
Bredin Business Information recently surveyed SMBs and enterprise marketers targeting the SMB audience about marketing preferences and tactics. We’ve underscored five insights from the data, including:
o The emphasis of enterprise SMB marketing efforts
o Which channels SMBs prefer
o Major SMB pain points
o Messages that resonate with the SMB audience