|SUMMARY: On average, about 80% of marketers are integrating social media with other communications tactics. But clients and their agencies disagree on whether social media is being integrated into the mix with both online and offline tactics.|
Sergio Balegno is a Senior Analyst with the MarketingSherpa Research Group. His research focuses on the topics of Social Media Marketing and PR, Email Marketing, and Business Technology Marketing for MarketingSherpa Benchmark Guides and Special Reports. Sergio presents his research, analysis and opinions as a frequent speaker at MarketingSherpa summits, industry conferences and online events. His 30 years of marketing experience have included roles as client–side executive, agency principal, consultant and now as an analyst of emerging marketing strategies.