SUMMARY: Publishers faced serious challenges in 2008 with the onset of the recession. That’s clear from our latest survey of marketers.
Here are their top four insights, which provide a snapshot of the challenges marketers at publishing companies say they face this year:
o Adding Web 2.0 elements to websites
o Proving the worth of ad impressions to advertisers
o Focusing on innovation versus standardization
o Developing sites for mobile users
Includes tactics from two marketers as they view the recession in 2009.