SUMMARY: Creating high-conversion content for lead generation drew almost 200 marketers to a MarketingSherpa webinar last week. Time constraints prevented presenters from getting to every question asked, including five on creating specific types of content.
We answer those questions on content here. Includes advice for strategies on creation and distribution, pertaining to:
o Targeting white papers to stages of the buying cycle
o Role of ebooks
o Sharing links to news articles and other third-party content