SUMMARY: B2B marketers are adapting to the recession. That’s clear from our latest survey of marketers about their priorities and pain points for 2009.
Here are their top 5 insights on marketing in a recession. Five data charts provide a snapshot of conditions and areas of focus for this year, such as:
o Dealing with lengthening sales cycles
o Doing more with less
o Web 2.0 and social media marketing
o Focusing on lower-cost, high-impact lead gen tactics